I develop content marketing materials & strategies that have a measurable impact on SEO and brand awareness. Currently, I'm the head of content over at AZDS Interactive, where I oversee all things content for our luxury hospitality and private aviation clients. That means developing strategy and creating editorial calendars for 15+ client websites & blogs, managing every step of the publication process (from story assignments to CMS layouts to social media outreach), and of course, plenty of writing and editing posts along the way. In my role, I also write and edit email and web copy, review analytics, and work directly with clients to accomplish their goals.

I've written and edited copy for countless businesses, start-ups, and agencies, adapting my writing to fit each brand's voice and demographic. Think email marketing copy, press releases, product descriptions, app copy, web copy, outreach materials, strategy briefs... you name it, I've done it. I'm also a meticulous copyeditor with serious attention to detail—I love untangling not-so-clean copy to fix grammar and spelling errors, streamline the message, and make it pop. In addition to copywriting and editing, I've strategized with companies to create well-developed brand personalities, tone of voice concepts, and more. 

My work's been published by digital outlets including SELF (where I was the fitness & food reporter back in 2016/2017), Well+Good, New York Magazine's The Strategist, MindBodyGreen, Runner's World, House Beautiful, Women's Health, Men's Health, MindBodyGreen, Woman's Day, Redbook, Good Housekeeping, and many more. I've written service-driven articles, personal essays, and in-depth reported stories, and I've worked on ecommerce roundups, SEO-focused pieces, branded content packages, and more. Check out some of my editorial clips & learn more about my writing here.